28 Home Design

Brand Photography

Clean, refined, and quietly luxurious. The images should feel like they belong in Architectural Digest or Elle Decor—natural, intentional, and never over-styled.

Someone visiting your website should immediately assume you work in beautiful homes because that's simply your everyday environment.

The goal is to build a visual library for 28 Home Design—images that communicate your expertise, the caliber of your clients and spaces, and the evolution of your business into both home organization and interior design.

A comprehensive gallery would include images designed to give you flexibility across your:

  • Website

  • About page

  • Service pages

  • Instagram

  • Pinterest

  • Press & editorial submissions

  • Marketing materials

  • Future interior design offerings

Suggested Shot List

Based on what we discussed over the phone about 28 Home Design and the direction of the new website, I recommend building the initial image library around approximately 20 thoughtfully planned images.

Portraits

  • 3–4 editorial portraits (focus is on you but will include your element, aka beautiful homes)

  • 2–3 environmental portraits with room for website copy (this is where we really see the homes you work in and that sets the tone for the clients you offer services to)

Process

  • 4–5 images of you actively working—organizing, styling, reviewing, selecting, or refining (this could include interaction with a “client”, prospective clients need to feel/see what it is like to work with)

  • 3–4 images introducing the interior design side of the business

Environment & Details

  • 2–3 images highlighting the architecture and interiors

  • 2–3 close-up details of materials, objects, textures, and design elements

The above is my recommended starting point. If you want the photography to provide a deeper library for your website, social media, press, and future marketing, we can expand beyond the core 20 images.

That would allow us to explore additional compositions, activities, spaces, and details while we're already on location.

I would recommend starting with the core shot list and letting the homes, light, and your actual work inspire what we capture beyond that.

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